At PKR656, we take your privacy seriously. This policy explains exactly what personal data we collect, why we collect it, how we use and protect it, and what rights you have as a user of our platform.
PKR656 applies technical and organisational security measures to safeguard your personal information against unauthorised access, disclosure or misuse.
We do not sell, rent or trade your personal data to third-party advertisers or data brokers. Your information is used solely to operate and improve the PKR656 platform.
You have the right to access, correct, or request deletion of your personal data. Submit a request at any time through our support team at [email protected].
All data exchanged between your device and the PKR656 platform is transmitted over encrypted HTTPS connections, reducing the risk of interception.
We use cookies and similar technologies only where necessary for platform functionality and analytics. Our cookie policy is outlined in full within this document.
Identity verification data collected during KYC checks is processed solely for compliance purposes. We retain only what is required and for no longer than necessary.
This Privacy Policy ("Policy") describes how PKR656 ("we", "us", "our", "the Platform"), accessible at pkr656.cam, collects, processes, stores and protects personal data relating to users ("you", "your") of our online sports betting and live casino platform. It also explains the rights available to you in connection with your personal data.
PKR656 is an English-language betting and entertainment platform built with Pakistani players in mind. Our services include sports betting markets covering Pakistan cricket, PSL, T20 internationals, ICC tournaments, international football and UFC, as well as live casino and table games — all denominated in PKR.
This Policy applies to all personal data processed by PKR656 in connection with your use of the platform, whether you access it via desktop browser or mobile device from Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar or anywhere else.
We reserve the right to update this Policy at any time. The date of the most recent revision is indicated at the top of this page. Material changes will be communicated to registered users via the contact details held on their account. Your continued use of the platform following any update constitutes your acceptance of the revised Policy.
For the purposes of this Policy, the following terms carry the meanings set out below:
PKR656 collects Personal Data through several channels: directly from you when you register or interact with the platform, automatically through your use of the Services, and from third-party verification and payment service providers where applicable.
Payment Provider Clarification: References to Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah reflect familiar payment methods known to Pakistani users. PKR656 does not represent that these providers endorse, support or are affiliated with gambling services. Financial data is stored solely for transaction management and fraud prevention purposes.
PKR656 uses your Personal Data only for defined, legitimate purposes. The table below summarises the primary purposes and the corresponding data categories involved:
| Purpose | Data Categories Used |
|---|---|
| Account registration and management | Registration data, KYC data |
| Processing deposits, withdrawals and bets | Financial data, transaction history |
| Identity and age verification (KYC) | KYC documents, registration data |
| Fraud prevention and security monitoring | Technical data, financial data, usage data |
| Responsible gambling tools and monitoring | Betting history, usage data, communications data |
| Customer support and dispute resolution | Communications data, account data |
| Platform analytics and performance improvement | Technical data, usage data (anonymised where possible) |
| Legal and regulatory compliance | All categories as required |
| Promotional communications (where consented) | Registration data, betting preferences |
PKR656 does not use your Personal Data for automated decision-making processes that produce legal or similarly significant effects without human oversight. Where profiling is used for responsible gambling monitoring purposes, it serves to protect users rather than restrict their rights arbitrarily.
PKR656 processes your Personal Data on one or more of the following legal bases:
PKR656 does not sell, rent or trade your Personal Data to third parties. We may share your data with the following categories of recipients only where strictly necessary and under appropriate data protection obligations:
PKR656 uses cookies and similar tracking technologies to provide and improve the platform experience. A cookie is a small text file stored on your device when you access the platform. Cookies allow us to recognise your browser, maintain your session, and remember your preferences.
| Cookie Type | Purpose | Duration |
|---|---|---|
| Strictly Necessary | Session management, login authentication, security tokens | Session |
| Functional | Remembering language preferences, PKR currency display, saved settings | Up to 12 months |
| Analytics | Aggregated usage data, page performance, feature engagement tracking | Up to 24 months |
| Security | Fraud detection signals, bot identification, anomalous behaviour detection | Session to 6 months |
You may configure your browser to refuse cookies or to alert you when cookies are being sent. Please note that disabling strictly necessary cookies may impair the functionality of the PKR656 platform, including your ability to log in or place bets. PKR656 does not use third-party advertising cookies or retargeting pixels.
PKR656 retains your Personal Data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal or regulatory obligations. The following general retention periods apply:
Upon expiry of the applicable retention period, Personal Data is securely deleted or irreversibly anonymised. Where deletion is not immediately possible due to technical constraints, data is isolated from further processing until deletion can be completed.
Subject to applicable law, you have the following rights in relation to your Personal Data held by PKR656. To exercise any of these rights, please contact us at [email protected] with the subject line "Data Rights Request". We will respond within a reasonable timeframe.
You may request a copy of the Personal Data PKR656 holds about you, along with information about how it is being processed.
If any Personal Data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or updated.
You may request the deletion of your Personal Data where it is no longer necessary for the purposes for which it was collected, subject to our legal retention obligations.
You may request that PKR656 restrict the processing of your Personal Data in certain circumstances, such as while a dispute over accuracy is being resolved.
Where processing is based on your consent or on contract performance, you may request a structured, machine-readable copy of your Personal Data.
You may object to processing carried out on the basis of legitimate interests, including profiling for responsible gambling monitoring, where you believe your individual circumstances warrant it.
PKR656 implements a range of technical and organisational measures designed to protect your Personal Data against unauthorised access, accidental loss, destruction or disclosure. These measures include, but are not limited to:
Despite these measures, no digital transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your account or Personal Data has been compromised, please contact us immediately at [email protected].
In the event of a data breach that poses a risk to your rights and interests, PKR656 will notify affected users and, where required, the relevant regulatory authorities, in accordance with applicable law.
The PKR656 platform is strictly intended for adults aged 18 years and over, or the higher minimum age required under the operator's licence jurisdiction. We do not knowingly collect Personal Data from individuals below the minimum eligible age.
As part of our KYC process, PKR656 requires users to submit government-issued identification to confirm their age before withdrawals are processed, and we reserve the right to request verification at any stage of the account lifecycle. Where we determine that a user is below the minimum eligible age, we will immediately close their account and take all reasonable steps to delete the associated Personal Data, subject only to any mandatory legal retention obligations.
PKR656 reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data processing practices, legal requirements or platform features. The date of the most recent revision is displayed at the top of this page.
Where changes are material — for example, where we introduce a new purpose for processing your Personal Data or change how we share data with third parties — we will provide prior notice to registered users via the email address held on your account, or through a prominent notice on the platform.
Your continued use of the PKR656 platform after any revision to this Policy constitutes your acceptance of the updated terms. If you do not agree to any revised terms, you should cease use of the platform and may request account closure by contacting [email protected].
If you have any questions, concerns or requests relating to this Privacy Policy or the way PKR656 processes your Personal Data, please contact our support team. We are able to assist in both English and Urdu.
Please include "Privacy Policy Enquiry" or "Data Rights Request" in the subject line of your message, along with your registered username or account email address so we can locate your records efficiently. We aim to respond to all privacy-related enquiries within 30 days.
Bet on Pakistan cricket, PSL, T20 internationals, football, UFC and more — all in PKR. Our platform is mobile-first and built for players across Karachi, Lahore, Islamabad and beyond.
18+ only. Gambling involves financial risk. Please play responsibly. Local laws may restrict gambling — users are responsible for compliance with applicable local regulations.